Working with Vision Box (a very talented 'build and design' group) I helped design the visual language and interactions for Beeline Legal Trademark services. A web service to help companies register and protect trademarks.
To kick it off we used 'style boards'.
Using Beeline's brand guidelines, I start loosely putting together concepts for viz language, using style boards. Style boards are not intended to represent a sites layout, but to give a collective sense of:
After internal reviews and reviews with the client (who happens to be really awesome!)
We settled on a direction. Then is was time to start pinning down the visual style guide, while working up layouts for the UX of the site.
I used Zeplin to help provide the visual specs for this project. And was really pleased with how it turned out.